The CNMI Consumer Scan Online Proposal aims to reduce barriers and client-side risk by increasing the accessibility of consumer research. We do this by offering this type of research online and by removing non-value added activities such as extensive meetings or consultancy. Instead, we focus on efficient data collection based on information you provide us with in your own time, right here on this website. The following is an overview of the results your CNMI Consumer Scan will yield:

• Target customer introduction
  Based on prior research and available data, we will introduce your target customers on a national level. This includes an analysis of potential total market size, demographics such as age / income / nationality (business to consumer) or size / revenue (business to business) distribution, geographical dispersion, and other relevant information on those people or businesses that fall within your potential customer base.
• Consumer survey report
  The first method of primary data collection that we employ in compiling your CNMI Consumer Scan is the consumer survey. Our experienced research staff will design a survey to best reflect your information needs and have it fielded by one of our local partners. Back- and forth translation is included. We will then analyse and test the results and report our findings back to you. A survey like this will generally provide you with information on consumer behaviour and preferences related to the product you plan to introduce, as well as first-hand demographic data.
• Observations report
  The second method of first-hand data collection used in every CNMI Consumer Scan is objective consumer observation by our own research staff. The main goal of the observation report is verification of data collected from secondary sources and the consumer survey. It is also used for collecting data on sensitive issues or topics that consumers are less willing to provide information on, as well as reducing the impact consumer bias (see our research methods)

Combined, this three-pronged approach to consumer research allows us to gather valuable data on your target customers so that you can make informed decisions and get your sales in China off the ground.

The CNMI Consumer Scan can be arranged online right away. To get started, please take a look at the order form. Our online proposal comes at a fixed fee of €400 (600 USD or 4,000 CNY) and takes up to two weeks to complete.