For your ongoing business in China it is a good idea to stay on top of your customers' wants and needs in this ever-changing market. After succesful product or service introduction and market entry, you'll need to be aware of how your product is doing and sales volume is unfortunately not the most reliable factor. In this country of 1.3 billion people, if everyone were to buy your product once, you'd certainly have nice revenue. For a successful product, though, you'd probably want those customers to come back.

Chinese customers can be whimsical. Some save up for months to buy the latest model phone while they live in a concrete box without airconditioning. Consumer prioritization may be different than in your home market, and so is the concept of service. Especially in the restaurant business, a lot of foreign companies tend to phase out expatriate management and turn over control to Chinese staff. This may be a wise move economically, but the impact this can have on your standards must not be underestimated.

Continuous monitoring of customer service satisfaction is the best way of anticipating both arising problems and opportunities. At CNMI, we have the skills, knowledge, and experience to do this for you. We'll keep an eye on your business and make sure you are always up to date on consumer satisfaction reports, so that you can act and react if it is not at the level you want it to be. Furthermore, what better indication is there of a thriving business than a satisfied customer? If your shop does well in Shanghai; it's time to open in Beijing.

Contact us if you want to work with us on your customer satisfaction research. One of our researchers will contact you as soon as possible.

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